Shah Rukh Khan reacts to social media negativity at KIFF opening amid boycott ‘Pathaan’ trend | Bengali Movie News

Despite fans rallying to support Shah Rukh Khan ‘Boycott Pathaan’ is trending big time on Twitter, especially after the release of the first song from the film. While it has kicked up a social media storm Shah Rukh Khan reminded all about the importance of social media in modern times when attending the 28th Kolkata International Film Festival inauguration ceremony. He insisted that cinema and advent of articulation through social media platforms have become the foremost expression of human experience and emotion and the collective narrative of the times is also shaped by social media.

However, contrary to the belief that spread of social media will affect cinema negatively the Bollywood icon feels that cinema has even more important role to play now. Social media is often driven by a certain narrowness of view that limits human nature to itself. And it’s somewhere negativity increases social media consumption, and thereby increases its commercial value as well. Such pursuits enclose the collective narrative, making it divisive and destructive.”

He ended his speech saying that cinema exposes the vulnerability of human nature by telling stories in their simplest form as they are lived. It allows us to know each other better. In a way, it is best placed to sustain a collective counter-narrative that speaks to the larger nature of human kind. The celebrated actor also mentioned that cinema’s narrative that brings to the fore humanity’s immense capacity for compassion, unity and brotherhood.

For the unversed, Shah Rukh Khan’s strong message on social media came amid the controversy surrounding his upcoming film ‘Pathaan’. It all started after the release of the first song from the film, ‘Besharam Rang’ featuring SRK himself and Deepika Padukone.